Introduction

As a leading player in the ecological layer farming industry rooted in Hainan and reaching globally, Hongchu Group’s 3-million-layer full-industry-chain project has become a shining example of Hainan’s modern agricultural development. As the equipment supplier for this large-scale project, Big Herdsman has provided a full set of internationally advanced automated farming equipment and intelligent solutions, serving as the “smart engine” driving its efficient, intelligent, and stable operation.

Part 01

Empowe Part 01 ring with Equipment: Building a Fully Automated Ecological System

The Hongchu project is grand in scale, representing the perfect implementation of modern farming concepts and high production efficiency. A total of 27 high-standard automated layer houses have been constructed—13 layer houses and 4 brooding houses in Phase I, and 10 layer houses in Phase II. The entire project is equipped with a full set of automated systems from Qingdao Big Herdsman, achieving comprehensive automation and intelligent control across the entire egg production process, including feeding, drinking, ventilation, temperature and humidity control, lighting, egg collection, and manure removal.

Part 02

Deep IoT Integration: Equipped with a “Super Brain”

The project adopts Big Herdsman’s Smart Farming IoT System, which serves as the “super brain” of the Hongchu project. This system deeply integrates the Internet of Things (IoT), edge computing, and cloud technologies to provide an intelligent, all-scenario solution for the farm.

• Real-time Monitoring: Accurately monitors environmental parameters within the poultry houses and the operational status of equipment.
• Intelligent Alerts: Enables risk warnings and intelligent fault detection to proactively prevent issues.
• Data-Driven Management: Supports scientific decision-making through performance evaluations, profitability forecasts, and integrated management tools—strongly enhancing farming efficiency.

With the power of IoT technology, farm management has become clearer and more controllable than ever, truly enabling the transition from “experience-based farming” to “data-driven” and “smart farming.”

Part 03

Robust Capabilities Supporting Brand Rise

With the support of Big Herdsman’s automated and intelligent equipment, Hongchu Group has successfully developed its ecological selenium-rich egg brand, “Chucheng Qiyuan,” significantly enhancing Hainan’s local supply capacity of high-quality ecological poultry eggs. The project has not only passed the stringent ISO9001 Quality Management System and Food Safety Management System certifications, but has also obtained antibiotic-free certification. With outstanding product quality, the eggs are widely sold across Hainan and have been successfully exported to Hong Kong and Macau, earning broad market recognition and trust.

Conclusion

The Hainan Hongchu Group’s 3-million-layer ecological farming project stands as a model of large-scale, intelligent, and eco-friendly modern poultry farming. Big Herdsman is honored to have deeply participated in and strongly supported the successful operation of this benchmark project with our complete set of automated equipment and smart farming IoT system. We have witnessed Hongchu Group’s remarkable improvements in production efficiency, product quality, industry chain integration, and social value creation. This is not only a testament to Hongchu’s success, but also a vivid demonstration of the outstanding performance of Big Herdsman’s intelligent farming solutions in large-scale ecological farming projects.